Connecting Brands to Expand Audiences.
Ayanna Carter is a Senior Digital Marketing expert specializing in brand marketing & partnerships, multicultural audience development, and community engagement. From global companies to local businesses, Ayanna has represented and worked on a variety of campaigns. Her innate sense of creativity and ability to continuously think outside the box, makes each project memorable and unique.
Currently, Ayanna is the Senior Marketing Manager at Complex Networks. She manages all Complex, Sole Collector and Pigeon & Planes marketing initiatives. This includes developing GTM and 360 marketing strategies for philanthropic initiatives (Pull Up and Vote), show properties (both Original and Sponsored programming), podcasts, educational programs, e-commerce, cover reveals, ComplexCon, ComplexLand and the Sole Collector app. On a day to day basis, this includes collaborating with various departments throughout the company from Production, YouTube, Business Intelligence, Social, Press, Creative, Talent, Paid, and Sales teams.
As a passion project Ayanna is also the Head of Community & Marketing at Good is the New Cool (GITNC), a global company dedicated to serving purpose-driven leaders, creators and innovators using business and culture for good. GITNC hosts quarterly festivals known as GOODCons to highlight the most inspiring purpose-led ideas and innovations from around the world from progressive brands like General Mills, Pepsico, Lego, Microsoft, Adidas, Procter & Gamble to innovative start-ups like Air Protein, Tarform, Good-Loop, Air Company, Be My Eyes. Her main roles include developing rollout strategies for all GOODCons, podcasts, books, app, events and community engagement.
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Previously, Ayanna was a Marketing Strategist at Discovery Communications supporting Science Channel and the flagship network, Discovery Channel. As a strategist, her main objective was to promote on-air priorities to drive viewership. This included developing marketing campaigns, media buys, strategic partnerships, and working cross-functionally across all teams (Digital/Social, Research, GO, Production, Events, Affiliates, Legal, Designers, Media). Additionally, she handled email marketing for both networks.
Prior to Discovery Communications she worked at Allied Global Marketing (formerly Allied Integrated Marketing), a film and entertainment agency representing all of the major motion picture studios as well as a large part of the smaller indie studios. At Allied, she worked on a multitude of projects, from partnering with grassroots organizations to promote upcoming releases, developing press angles & managing celebrity red carpet tours, curating exclusive launch parties for NBC's hit show This Is Us to designing and delivering themed press drops on nationally syndicated shows reaching over 3.2M listeners for films like The Jungle Book, Ghostbusters, Finding Dory, Star Wars: The Force Awakens, and Fences, to name a few.
Ayanna attended Howard University in Washington, DC on an athletic scholarship. Throughout her time at Howard, she held various marketing internships including Broccoli City, one of DC's largest music festivals. At Broccoli City Ayanna worked with the festival founder on campus outreach marketing and press coordination.
In her spare time she enjoys gardening, bonding with her puppy, traveling and cooking. Click below to see case studies on past projects Ayanna has brought to life.